AI is Like Teen Sex... Let Me Explain

Author

Chris Dessi
February 12, 2025

Back in 2009, Avinash Kaushik tweeted:

"Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better."

Hilarious because it was true.

This exact reasoning helped me build and eventually sell my first agency, Silverback Social. Back then, brands scrambled to get on social media, hiring "experts" who barely understood the platforms and launching campaigns that often fell flat. They wanted in on the action but had no idea how to do it right.

Now, fast-forward to today. That quote? It applies to AI.

Again hilarious, and again… TRUE.

The AI Hype Cycle is in Full Swing

Just like social media in 2009, AI is everywhere. Everyone wants to use it, and businesses pour millions into AI initiatives. Yet—just like with social media back then—most people do no know what they’re doing.

  • Companies are slapping “AI-powered” on everything without understanding what it means.

  • Business leaders are rushing to implement AI tools without considering long-term strategy.

  • Employees are terrified that AI will replace them, while others completely ignore its potential.

It’s messy, chaotic, and exactly what happened with social media 15 years ago.

The Silverback Social Playbook, Rewritten for AI

When I launched Silverback Social, we cut through the noise by educating businesses on social media and how to use it strategically. That’s why we were successful. That’s why brands trusted us.

Today, I’m doing it again—but this time with AI.

I launched Torque AI as an AI software company, but it quickly became obvious that companies needed more than just tools. They needed guidance—real-world expertise on using AI profitably, avoiding the fluff, and building sustainable AI-powered businesses.

So we evolved.

Today, Torque AI  is a collective of global experts, futurists, and entrepreneurs who function as a think tank for businesses navigating the chaos of AI. We don’t just talk about AI—we implement it, refine it, and make it work for you.

The Question You Need to Ask Yourself

Are you making the same mistakes businesses made in 2009 with social media? Are you chasing AI without a real plan? Hiring “AI consultants” who barely understand the technology? Throwing tools at your team with no strategy behind it?

Because that’s where most companies are today.

So, let’s be honest: Do you agree? Is AI just like social media was back in 2009?

If you’re nodding your head, let’s talk.

At Torque AI , we help businesses cut through the AI hype, make smart investments, and build AI-powered solutions that actually drive revenue.

And if you want to learn how I did it—how I built multiple businesses using emerging technology, created an AI consultancy, and turned my personal brand into a sales machine—I’m putting together a mastermind to teach you exactly that.

💡 Want in? Email me [email protected] and let’s talk.

The AI gold rush is happening now. You can either be the brand that figures it out early—or the one still trying to catch up in a few years.

Your call.

Keep up the good work,

Chris

Chris Dessi 

Founder & CEO 

Phone: 646 645 4171 

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